Develop-a-Promotional-Plan

Develop-a-promotional-plan helps you to develop your best ideas to find clients.

Effectively communicating your business identity is one of the creative challenges you face as a new entrepreneur. Every successful entrepreneur knows how crucial it is to attract customers. It’s a challenge not to be taken lightly because your image is what attracts customers to your business.

Creating a successful promotional strategy begins with knowing which aspects of your business you want to promote and why. It also involves knowing which promotional activities you are most comfortable with. Knowing these things helps you to discover your promotional goals, an important element in developing a winning promotional campaign.

A promotional strategy spells out the approach you’ll use to communicate directly and indirectly with your ideal customers. Your task in this worksheet is to develop a promotional strategy that is practical, diverse, compelling, and suitable to your goals and work style.

Your task in this worksheet is to define your promotional goals and select the promotional methods that will work best for you and your business. 

  1. First, answer the following questions:

    •  How well-developed is your image and identity package today, including business name, logo, business cards, letterhead, brochures, and Web site?

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    •  How critical is recognition of your image and identity in your line of business, and in light of the competition?

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  2. Keeping your answers above in mind, identify your goals for promoting your business image and identity.

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  3. Identify your business‘ unique „attractors“—the unique and most powerful aspects of your products/services that will attract customers to your business. Refer to your position statement and the list of your products’/services‘ benefits for ideas.

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  4. Determine how soon you will need to see results from your promotional activities. How much business do you need to attract in the next three months?

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    – How much business do you need to attract in the next six months?

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    – How much business do you need to attract in the next year?

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  5. Inventory your strengths and weaknesses, or likes and dislikes, in the following areas. Choose the three areas you feel are your greatest strengths, or that you like the most. Then, choose the three areas you feel are your weakest, or that you like the least.

    Promotional Methods

    Like
    (Strength)

    Dislike
    (Weakness)

    Networking with people

    Writing articles, columns, or white papers

    Making presentations or teaching for groups of people

    Working with people one-on-one

    Conducting research and writing about your findings

    Asking others to help you

    Communicating with pictures and words in a visual or dramatic way

    Selling to people you know or have worked with

    Selling to people you don’t know well or have never met before

  6. Identify which of the promotional approaches listed below appeal to you and best match your strengths. Select as many as you like at this point. You’ll narrow down your choices later.

    Build and maintain an active network
    Write articles and columns
    Write/publish newsletters
    Perform demonstrations
    Ask for testimonials
    Put up a Web site
    Teach classes

    Volunteer
    Conduct and publish research
    Participate in professional associations
    Present as a speaker
    Advertise
    Ask for referrals
    Sell by direct solicitation


Here you find more about advertising-strategies: